Program Outline: Generative AI for Sales & Marketing Team#
Duration:#
4 Days
Course Audience:#
Sales & Marketing Leads/Managers
Target Unit:#
Sales and Marketing
Course Outline#
Day 1: Introduction to Generative AI and Its Applications in Sales & Marketing#
Morning Sessions 9:00 AM to 1:00 PM#
1. Session 1 - Understanding Generative AI (9:00 AM - 10:30 AM)
- What is Generative AI?
- Overview of Key Generative AI Models (GPT, DALL·E, etc.)
- Use Cases in Sales and Marketing
2. Session 2 - Ethical Considerations in Generative AI (10:45 AM - 1:00 PM)
- Bias, Privacy, and Copyright Issues
- Building Responsible AI Practices
Lunch 1:00 PM to 2:00 PM
Afternoon Sessions 2:00 PM to 5:00 PM#
3. Session 3 - Generative AI for Campaign Personalization (2:00 PM - 3:30 PM)
- Creating Personalized Messages and Offers
- Case Studies: AI-Powered Campaigns
4. Session 4 - Hands-On: Crafting Marketing Content with AI (3:45 PM - 5:00 PM)
- Generating Ad Copies, Social Media Posts, and Email Templates
Day 2: Leveraging Generative AI for Customer Engagement#
Morning Sessions 9:00 AM to 1:00 PM#
5. Session 5 - Customer Segmentation with AI (9:00 AM - 10:30 AM)
- Understanding Customer Personas
- Using AI for Targeted Segmentation
6. Session 6 - Generative AI in Conversational Marketing (10:45 AM - 1:00 PM)
- AI Chatbots and Virtual Assistants
- Creating AI-Driven Customer Conversations
Lunch 1:00 PM to 2:00 PM
Afternoon Sessions 2:00 PM to 5:00 PM#
7. Session 7 - Hands-On: Building an AI Chatbot (2:00 PM - 3:30 PM)
- Designing Chatbot Flows for Sales and Support
- Integrating Chatbots with CRM Systems
8. Session 8 - Optimizing AI for Lead Generation (3:45 PM - 5:00 PM)
- Automating Lead Nurturing with Generative AI
- Measuring AI-Driven Lead Conversion Success
Day 3: Generative AI for Content Creation and Analytics#
Morning Sessions 9:00 AM to 1:00 PM#
9. Session 9 - AI-Generated Visual Content (9:00 AM - 10:30 AM)
- Designing Visuals and Infographics Using AI
- AI Tools for Video Creation
10. Session 10 - Data-Driven Marketing with AI (10:45 AM - 1:00 PM)
- Using AI for Market Trend Analysis
- Predictive Analytics in Campaign Planning
Lunch 1:00 PM to 2:00 PM
Afternoon Sessions 2:00 PM to 5:00 PM#
11. Session 11 - Hands-On: Creating Marketing Visuals with AI (2:00 PM - 3:30 PM)
- Generating Social Media Visuals and Campaign Banners
- AI Tools for Enhancing Brand Aesthetics
12. Session 12 - AI-Powered Campaign Optimization (3:45 PM - 5:00 PM)
- Analyzing Campaign Performance Using AI
- Iterative Improvement with Generative AI Insights
Day 4: Scaling Generative AI in Sales and Marketing#
Morning Sessions 9:00 AM to 1:00 PM#
13. Session 13 - Scaling AI Strategies in Sales Teams (9:00 AM - 10:30 AM)
- Automating Sales Proposals and Quotes
- Real-Time AI Assistance in Customer Calls
14. Session 14 - AI-Driven Marketing at Scale (10:45 AM - 1:00 PM)
- Managing Large Campaigns with AI
- Ensuring Scalability and Consistency
Lunch 1:00 PM to 2:00 PM
Afternoon Sessions 2:00 PM to 5:00 PM#
15. Session 15 - Capstone Project: End-to-End Campaign Design with AI (2:00 PM - 4:00 PM)
- Designing and Presenting a Generative AI-Driven Marketing Campaign
- Collaborative Group Activity
16. Session 16 - Wrap-Up and Next Steps (4:00 PM - 5:00 PM)
- Recap of Learnings
- Q&A and Certification Distribution
Key Outcomes:#
- Understand Generative AI and its applications in sales and marketing.
- Create personalized, high-impact campaigns using AI tools.
- Enhance customer engagement with AI chatbots and virtual assistants.
- Use AI for visual content creation, analytics, and campaign optimization.
- Scale Generative AI solutions across sales and marketing teams.
Recommended Pre-Course Preparation:#
- Familiarity with basic sales and marketing processes.
- Explore examples of AI-driven campaigns and tools.
- Review key CRM and analytics tools used in your organization.
Materials Provided:#
- Course slides and notes.
- Access to AI tools for hands-on activities.
- Sample marketing templates and chatbot scripts.
- Certificate of Completion.
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