Hari Thapliyaal

Dr. Hari Thapliyal is a seasoned professional and prolific blogger with a multifaceted background that spans the realms of Data Science, Project Management, and Advait-Vedanta Philosophy. Holding a Doctorate in AI/NLP from SSBM (Geneva, Switzerland), Hari has earned Master’s degrees in Computers, Business Management, Data Science, and Economics, reflecting his dedication to continuous learning and a diverse skill set.

With over three decades of experience in management and leadership, Hari has proven expertise in training, consulting, and coaching within the technology sector. His extensive 16+ years in all phases of software product development are complemented by a decade-long focus on course design, training, coaching, and consulting in Project Management.

In the dynamic field of Data Science, Hari stands out with more than three years of hands-on experience in software development, training course development, training, and mentoring professionals. His areas of specialization include Data Science, AI, Computer Vision, NLP, complex machine learning algorithms, statistical modeling, pattern identification, and extraction of valuable insights.

Hari’s professional journey showcases his diverse experience in planning and executing multiple types of projects. He excels in driving stakeholders to identify and resolve business problems, consistently delivering excellent results. Beyond the professional sphere, Hari finds solace in long meditation, often seeking secluded places or immersing himself in the embrace of nature.

3 minute read

GenAI for Sales and Marketing

Program Outline: Generative AI for Sales & Marketing Team

Duration:

4 Days

Course Audience:

Sales & Marketing Leads/Managers

Target Unit:

Sales and Marketing

Course Outline

Day 1: Introduction to Generative AI and Its Applications in Sales & Marketing

Morning Sessions 9:00 AM to 1:00 PM

1. Session 1 - Understanding Generative AI (9:00 AM - 10:30 AM)

  • What is Generative AI?
  • Overview of Key Generative AI Models (GPT, DALL·E, etc.)
  • Use Cases in Sales and Marketing

2. Session 2 - Ethical Considerations in Generative AI (10:45 AM - 1:00 PM)

  • Bias, Privacy, and Copyright Issues
  • Building Responsible AI Practices

Lunch 1:00 PM to 2:00 PM

Afternoon Sessions 2:00 PM to 5:00 PM

3. Session 3 - Generative AI for Campaign Personalization (2:00 PM - 3:30 PM)

  • Creating Personalized Messages and Offers
  • Case Studies: AI-Powered Campaigns

4. Session 4 - Hands-On: Crafting Marketing Content with AI (3:45 PM - 5:00 PM)

  • Generating Ad Copies, Social Media Posts, and Email Templates

Day 2: Leveraging Generative AI for Customer Engagement

Morning Sessions 9:00 AM to 1:00 PM

5. Session 5 - Customer Segmentation with AI (9:00 AM - 10:30 AM)

  • Understanding Customer Personas
  • Using AI for Targeted Segmentation

6. Session 6 - Generative AI in Conversational Marketing (10:45 AM - 1:00 PM)

  • AI Chatbots and Virtual Assistants
  • Creating AI-Driven Customer Conversations

Lunch 1:00 PM to 2:00 PM

Afternoon Sessions 2:00 PM to 5:00 PM

7. Session 7 - Hands-On: Building an AI Chatbot (2:00 PM - 3:30 PM)

  • Designing Chatbot Flows for Sales and Support
  • Integrating Chatbots with CRM Systems

8. Session 8 - Optimizing AI for Lead Generation (3:45 PM - 5:00 PM)

  • Automating Lead Nurturing with Generative AI
  • Measuring AI-Driven Lead Conversion Success

Day 3: Generative AI for Content Creation and Analytics

Morning Sessions 9:00 AM to 1:00 PM

9. Session 9 - AI-Generated Visual Content (9:00 AM - 10:30 AM)

  • Designing Visuals and Infographics Using AI
  • AI Tools for Video Creation

10. Session 10 - Data-Driven Marketing with AI (10:45 AM - 1:00 PM)

  • Using AI for Market Trend Analysis
  • Predictive Analytics in Campaign Planning

Lunch 1:00 PM to 2:00 PM

Afternoon Sessions 2:00 PM to 5:00 PM

11. Session 11 - Hands-On: Creating Marketing Visuals with AI (2:00 PM - 3:30 PM)

  • Generating Social Media Visuals and Campaign Banners
  • AI Tools for Enhancing Brand Aesthetics

12. Session 12 - AI-Powered Campaign Optimization (3:45 PM - 5:00 PM)

  • Analyzing Campaign Performance Using AI
  • Iterative Improvement with Generative AI Insights

Day 4: Scaling Generative AI in Sales and Marketing

Morning Sessions 9:00 AM to 1:00 PM

13. Session 13 - Scaling AI Strategies in Sales Teams (9:00 AM - 10:30 AM)

  • Automating Sales Proposals and Quotes
  • Real-Time AI Assistance in Customer Calls

14. Session 14 - AI-Driven Marketing at Scale (10:45 AM - 1:00 PM)

  • Managing Large Campaigns with AI
  • Ensuring Scalability and Consistency

Lunch 1:00 PM to 2:00 PM

Afternoon Sessions 2:00 PM to 5:00 PM

15. Session 15 - Capstone Project: End-to-End Campaign Design with AI (2:00 PM - 4:00 PM)

  • Designing and Presenting a Generative AI-Driven Marketing Campaign
  • Collaborative Group Activity

16. Session 16 - Wrap-Up and Next Steps (4:00 PM - 5:00 PM)

  • Recap of Learnings
  • Q&A and Certification Distribution

Key Outcomes:

  • Understand Generative AI and its applications in sales and marketing.
  • Create personalized, high-impact campaigns using AI tools.
  • Enhance customer engagement with AI chatbots and virtual assistants.
  • Use AI for visual content creation, analytics, and campaign optimization.
  • Scale Generative AI solutions across sales and marketing teams.
  • Familiarity with basic sales and marketing processes.
  • Explore examples of AI-driven campaigns and tools.
  • Review key CRM and analytics tools used in your organization.

Materials Provided:

  • Course slides and notes.
  • Access to AI tools for hands-on activities.
  • Sample marketing templates and chatbot scripts.
  • Certificate of Completion.

Updated:

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